![]() That may have been a good thing in the end, as the CCMI had reportedly planned to create its own standalone RCS app that would have ended up being yet another third-party messaging app. However, that collaboration ultimately fell apart, leaving RCS largely in the hands of Google. Supported attachments in RCS-supported chat on Google Messages (right) and Samsung Messages. The plan, known as the Cross Carrier Messaging Initiative (CCMI) sought to create an RCS implementation that wouldn’t risk creating another iMessage-like service that would be created without their involvement - and their ability to get a piece of the pie. By that time, Sprint was in the process of being acquired by T-Mobile, making the Google-Sprint RCS arrangement less relevant. ![]() carriers - AT&T, T-Mobile, and Verizon - made RCS plans of their own in 2019. Not to be outdone by Google, the big three U.S. Later that year, Google partnered with Sprint to bring RCS to that carrier’s network. In 2015, Google acquired Jibe Mobile, and in early 2016 the company announced it would be leading the charge into an RCS future. It wasn’t until Google decided to pick up the ball and run with it that carriers started to pay more attention. Sadly, with hundreds of carriers and device manufacturers at the table, it never gained any meaningful traction. It was clear the association knew that something had to be done to improve the aging messaging standard in preparation for the new smartphone generation. The new standard was proposed to the GSMA in 2007, only five years after MMS debuted. It’s actually been around longer than both iMessage and WhatsApp. What is RCS? Tushar Mehta / Digital Trends In response to this growing need for a more sophisticated universal messaging standard, the GSM Association (GSMA), a trade body made up of cellular carriers around the world, came up with the next generation of SMS/MMS: a new technology known as Rich Communication Services (RCS). The popularity of more advanced messaging apps on today’s smartphones suggests that most folks are using something better for their most important conversations. For example, SMS messages are still limited to 160 characters per message the only reason you may not notice this is that the built-in messaging apps on iOS and Android split and stitch these messages together as necessary to make them appear as a single message. “Easy” doesn’t always mean “good,” and while modern smartphones try to get around some of these limitations, there’s only so much they can do. That doesn’t mean that SMS/MMS aren’t frustrating technologies in their own way. You don’t even need to know what kind of device they’re using - just punch in their phone number, tap out a short message, and hit the send button. Since it’s built into every phone, you’re almost guaranteed to reach somebody by text message with nothing more than their phone number. With SMS/MMS available everywhere, it’s probably not surprising that it’s still among the most widely used messaging services out there. This extension to SMS allowed users to send images, audio clips, and even up to 40 seconds of video - albeit in abysmally low resolutions by today’s standards. By contrast, even Apple’s popular iMessage won’t work without cellular data or a Wi-Fi connection its Messages app will simply fall back to the dreaded green bubble SMS instead.īy 2002, carriers and phone manufacturers realized that the plain text-only SMS standard wouldn’t cut it in an age of emerging camera phones, and the Multimedia Messaging Service (MMS) was born, debuting with the release of the Sony-Ericsson T68i. It also works on any carrier and across carriers, even without a data plan, as SMS messages travel over the same channels as voice calls. It’s available on any phone today, from “dumb” feature phones and old-school flip phones to cutting-edge smartphones like Apple’s iPhone 15 Pro Max and Samsung’s Galaxy S23 Ultra. What is Amazon Music: everything you need to knowĮven today, the biggest advantage SMS has over other messaging services is its reliability and ubiquity. Lapse app: what you need to know about the new Instagram killerĭoes the iPhone 15 fold? What you need to know
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